•Preferred by 4 out of 5! •Target audience: male 48 to 56 • A 50 year established brand who consistently enjoys experiencing the upside of life •Attractive packaging that lends herself to multiple usage occasions - casual settings or more formal events •Delivers on test market results of enjoyment, satisfaction and long lasting sweetness. High scores on repeat trial intent •Packaged with variety of interests to meet consumer demands •Contents include but not limited to integrity, family values and a keen sense of humor. Orders now being taken and allocations are limited!!