Home » Rachel's Recommendations

Working for the Continuity of the Jewish People

Submitted by

Judging the Success of JDate_Header

Originally published by The Jewish Daily Forward:

As a businessperson who manages for-profit companies, I spend much of my time evaluating the merits of future projects based on their capacity to generate return on investment.

A year ago I was invited — unrelated to my day job — to give a Jewish TED-style talk analyzing a company with which I have no professional relationship. It is a company that has generated tremendous return on investment, but I have always been more interested in an unintended consequence of that success. That company is JDate, and the unintended consequence included me meeting my future wife.

We all know that hundreds of millions of philanthropic dollars have been thrown at the problem of the Jewish community’s declining numbers. But looking back at the past decade, which endeavor has had the most significant, positive impact on the problem of helping Jews meet other Jews so that they marry and have children? Hillel? Birthright?

No and no.

JDate continues to have, by far, the best results when it comes to the dilemma of Jewish continuity. And the remarkable thing is that the company made money in the process. JDate boasts 750,000 active users per year around the world. Almost a third of them — a quarter of a million Jewish singles — pay about $30 a month for the premium service.

Click here to read the full story.

Email this post Email this post
Bookmark and Share

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.


4 + = 11

Jmag Search
Search now! »
Please enter a zip code.

polls

  • Sending a text rather than making a phone call is:

    View Results

    Loading ... Loading ...