ONLINE PERSONALS PHENOM ARRIVES IN TIMES SQUARE
JDate Launches Garden of Eden-Themed Holiday Short
BEVERLY HILLS, Calif., November 18, 2004 - JDate, the largest and most successful online personals site for the Jewish community, today unveiled its first-ever traditional advertising campaign. The New York-focused campaign will feature a :30 spot in Times Square and a print ad in New York magazine.
The Times Square animated short, titled 'JDate: The Genesis of Modern Love,' takes a page from biblical times, with a modern-day twist on Adam and Eve. This playful and romantic vignette, that includes a man and a woman in a Garden of Eden-styled setting with their laptops, is designed to reach today's singles with truths about love and romance. The spot's aim is to help reinforce JDate's dedication to helping Jewish singles connect and ultimately fall in love.
"As JDate solidifies its iconic stature in the Jewish singles community, we thought it was an appropriate time to have a little coming-of-age party for the brand," stated Jessica Pezzullo, JDate's Chief Marketing Officer. "And what better venue for that party than the bright lights of Broadway."
With its highly visible position at Broadway and 44th Street (facing west), the spot will run on the 32-foot JumboTron screen above ABC's Good Morning America window in Times Square, for two consecutive weeks leading up to Chanukah, and then again from December 20 through February 1st. 'JDate: The Genesis of Modern Love' can be seen each hour during the screen's operation, 18 times a day.
An offshoot to the animated spot will include a print campaign in New York magazine. The print ads mirror the Times Square feature, all with a modern illustration that has a touch of 1970's retro. The print ads will run concurrent with the Times Square spot. The ads were produced in conjunction with Outdoor Television Network and Blink Multimedia.
JDate has 600,000 members and helps connect tens of thousands of people every week. Approximately 300 engagements and weddings result from JDate introductions each year.